Just north of downtown Boca Raton, a new standalone showroom is taking shape at the high-visibility corner of North Federal Highway and Northeast 11th Street — and it will soon be home to one of the most recognized names in upscale home design. Investments Limited proudly welcomes Serena & Lily, the California-based coastal design house known for elevating the modern home with its signature mix of textiles, furniture, and lighting. Serena & Lily’s expansion to this prime location in Boca Raton, further establishes North Federal Highway as a destination for high-end retail.
A New Standalone Home for a Design-Forward Brand
The new 10,000-square-foot building at 1000 N. Federal Highway received approval from the City of Boca Raton’s Planning and Zoning Board, clearing the way for construction of a purpose-built showroom and retail space on the site. The 2.5-acre property, will welcome an 8,000-square-foot furniture showroom alongside 2,000 square feet of additional retail space — with an expanded parking area designed to comfortably accommodate design-shop traffic.
For Serena & Lily, the location offers exactly the kind of showroom presence the brand has cultivated at its other East Coast locations, from the Hamptons to Palm Beach, where thoughtfully designed spaces let shoppers experience furniture, bedding, and decor in room-like vignettes rather than a traditional retail layout. Founded in 2004 by Serena Dugan and Lily Kanter, the brand built its reputation on a coastal-modern aesthetic — think rattan, linen, and light-filled palettes — that has become closely associated with the easy elegance of Florida’s most design-conscious communities.
A Boca Raton showroom gives the brand a foothold south of its existing Palm Beach location, placing it directly along one of the city’s busiest and most visible commercial corridors.
Prime Positioning on a High-Traffic Corridor
North Federal Highway has long served as a key artery connecting downtown Boca Raton to the city’s northern retail and design corridor, and the 1000 N. Federal Highway site sits squarely within that momentum. The corner location offers excellent visibility to the tens of thousands of vehicles that travel the corridor daily, along with direct frontage improvements — including a widened sidewalk and reconfigured access — that are part of the broader site plan.
The property is owned by Investments Limited, one of the largest and longest-tenured commercial real estate investment and management firms in South Florida. Founded in 1970 by James H. and Marta T. Batmasian and headquartered in Boca Raton since 1983, Investments Limited has built a portfolio spanning more than 200 shopping centers and retail properties across South Florida. The arrival of Serena & Lily continues a pattern that has become a hallmark of the Investments Limited approach: identifying premium, design-driven brands and placing them in properties purpose-built to let them shine. It’s the same instinct that has shaped the company’s retail curation across its portfolio, from Royal Palm Place in the heart of downtown to standalone showroom and retail buildings like this one along North Federal Highway.
Why It Matters for Boca Raton
Boca Raton’s appetite for upscale home design has only grown as the city has attracted a wave of new residents and luxury development in recent years. A dedicated Serena & Lily showroom gives local homeowners, designers, and design-build professionals a closer destination for the brand’s signature furniture and home goods — without a drive to Palm Beach — while adding another marquee name to North Federal Highway’s growing collection of design and lifestyle retailers.
For Investments Limited, it’s a continuation of a broader strategy: transforming well-located but underutilized parcels into new, purpose-built retail destinations, then filling them with tenants that raise the profile of the entire corridor.
Interested in Leasing Space Near Downtown Boca Raton?
Investments Limited continues to develop and lease premium retail and showroom space throughout Boca Raton, Delray Beach, Deerfield Beach, and South Florida, with a track record of pairing standout brands with high-visibility locations. With over 4,300 retail, commercial and industrial spaces, Investments Limited offers Free Search Assistance and welcomes brokers. Businesses interested in learning more about leasing opportunities elsewhere across the Investments Limited portfolio are encouraged to contact the company’s leasing team at (561) 392-8920, dtersakyan@investmentslimited.com, or see what’s currently available at https://investmentslimited.com/commercial-retail-properties/commercial-listings/